- The only way to grow is to be remarkable.
- The only barrier to being remarkable is your ability to persuade your peers to make it happen.
In the old days, just showing up was 95% of success. If you offered a good product at a good price in a reliable way you’d do just fine. Being local was a good thing. Having a long track record helped. Decent quality and personal service mattered as well.
No longer. Good enough isn’t good enough, because now – everything is good enough. Our expectations of quality are unrealistic – and are being met every single day. We don’t just want to be satisfied, we want to be blown away.